Kevin: We loved all these different causes.
Katrina: How did Eventbrite for Causes come about? And, nonprofits are a very important part of that pie for us. Julia: We helped power over 150,000 events last year, so it’s a pretty wide, it’s a pretty large pie. Katrina: How many events did Eventbrite power in 2009? So we’re going ahead and supplying successful nonprofit organizers on our service today, and also connecting them with others who have questions on how to best leverage events for raising money, which can be a bit daunting, and we want to break it down and make it as simple as possible. Julia: Really where the meat of the program is is in this community building.
Katrina: Can you tell us about the Eventbrite for Causes program? Julia: Eventbrite for Causes is really our way of gathering nonprofit organizers around a single idea, which is: How do you leverage events for raising money? And we think that events are a very effective way of not only raising money but also of increasing the brand awareness of your charity or your cause, and also getting others involved and inspiring them. We’re really creating a social commerce around events, where we make it easy for event organizers to gather people around a live experience. Eventbrite is the best way to publish, promote and sell out your event online. Katrina: Can you share briefly, what is Eventbrite? Julia and Kevin talk about how Eventbrite for Causes helps nonprofits to raise brand awareness and raise money through events that are published throughout Eventbrite’s network.
In this interview, I talked with Julia and Kevin Hartz, the co-founders of Eventbrite, about how social media, and specifically Facebook Connect and Twitter, have helped them to grow their business, as well as how these top social networks have been integrated into the Eventbrite for Causes platform. You may have heard of Eventbrite, the ticketing service for events, but recently Eventbrite launched a new service for nonprofits, Eventbrite for Causes.
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